Synthèse
5.4M impressions is a good headline. But raw impressions are the cheapest thing in media. Anyone can buy impressions. The question is always: impressions in front of whom. The 5.4M weren’t scattered across the open internet next to clickbait and coupon sites. They ran in front of B2B founders, CROs, CMOs, VPs of Sales, and the operators who actually sign the check for the product being advertised. So 11,749 visits isn’t 11,749 bounced sessions from people who will never convert. It’s 11,749 B2B
5. 4M impressions is a good headline. But raw impressions are the cheapest thing in media. Anyone can buy impressions. The question is always: impressions in front of whom.
The 5. 4M weren’t scattered across the open internet next to clickbait and coupon sites. They ran in front of B2B founders, CROs, CMOs, VPs of Sales, and the operators who actually sign the check for the product being advertised. So 11,749 visits isn’t 11,749 bounced sessions from people who will never convert. It’s 11,749 B2B decision-makers who saw the ad, wanted more, and landed on the sponsor’s signup form.
When your entire audience is the buyer, every impression is worth more. That’s the difference between a big number and a valuable one.