Traditional web applications have defined operations: check a bank balance, make a transfer. You can write deterministic rules to secure those interactions. AI-powered applications and agents are different. They accept natural language and generate unpredictable responses. There's no fixed set of operations to allow or deny, because the inputs and outputs are probabilistic.
Attackers can manipulate large language models to take unauthorized actions or leak sensitive data. Prompt injection, sensitive information disclosure, and unbounded consumption are just a few of the risks cataloged in the OWASP Top 10 for LLM Applications. These risks escalate as AI applications become agents. When an AI gains access to tool calls—processing refunds, modifying accounts, providing discounts, or accessing customer data—a single malicious prompt becomes an immediate security incident. Customers tell us what they’re up against.
"Most of Newfold Digital's teams are putting in their own Generative AI safeguards, but everybody is innovating so quickly that there are inevitably going to be some gaps eventually,” says Rick Radinger, Principal Systems Architect at Newfold Digital, which operates Bluehost, HostGator, and Domain. com.