Consider how most financial institutions, crypto platforms and digital asset intermediaries actually organize their defenses: A cybersecurity team focused on identity compromise, endpoint protection and infrastructure threats; a fraud team focused on account takeover, mule networks and scam typologies; an AML or financial crimes team focused on wallet screening, sanctions exposure and suspicious activity reporting; and an AI risk or digital trust team, if one exists at all, focused on synthetic media, model abuse and impersonation. Each function has its own tooling, budget, reporting line and intelligence feeds. In crypto markets, where value can move irreversibly across wallets, chains, mixers, exchanges and OTC brokers in minutes, those silos create exploitable gaps between detection, attribution, interdiction and recovery. A pig-butchering scam that begins on a dating app, migrates to WhatsApp, directs a victim to a fake crypto investment platform, and then launders proceeds through nested services and cross-chain bridges is not just a fraud event. It is also a cybersecurity event, a financial crimes event, an identity event, a platform abuse event and, increasingly, an AI-enabled social engineering event.
Chainalysis reported that high-yield investment scams and pig-butchering schemes were among the most successful crypto scam types in 2024, while also noting growing use of AI in fraud and scams. Research published by the University of California, Davis found that these schemes follow a staged lifecycle: Trust-building, fabricated investment returns, escalating deposits, withdrawal obstruction and re-targeting of victims after the initial loss. When each part of that lifecycle is monitored by a different team, the institution sees fragments of the attack rather than the economic system of the crime. “Fraud no longer happens in isolated channels,” observes Jeff Li, Global Product & Designer Lead at Binance.