Nobody asked for the sparkle button

Products, from note apps to banks, ship the same AI chat panel behind a sparkle icon, often switched on by default and hard to turn off. Big cloud firms are projected to spend more than their cloud revenue on capex, while a cited study found that 95 percent of companies saw no measurable return from generative AI pilots. The fix is to build features with AI, not AI features, and to ask who asked, what it's named after, and whether it survives off by default.