The planning mistake most organisations make

Queue-it, an AWS Partner, integrates with Amazon CloudFront to provide virtual waiting room capabilities that control visitor flow during high-traffic events—addressing scenarios where traffic spikes faster than infrastructure can scale, backend systems hit constraints, or fairness matters for limited-inventory sales. Built entirely on AWS services including DynamoDB, Lambda@Edge, and Amazon EC2, Queue-it's solution helped Sky Mobile achieve a 37% conversion rate increase during their iPhone launch and enabled His Majesty's Passport Office to handle traffic spikes of nearly 70,000 applications while maintaining system stability.